Allow 4-9 hours each week to work on these assignments.  Start working on your assignment early enough to get some help if you get stuck.  Don't wait 'till the night before class to start.

Standing Assignment:

• In addition to whatever is posted below, between each class:
  • Scan your Spring '19 Web Site Evaluation Worksheet (preliminary) for items we covered in class.  If you find an item:
    • Make at least one addition/improvement to your final project.
    • Complete, using a word processor, at least one additional item on your Spring '18 Web Site Evaluation Worksheet (preliminary)
  • Keep a "Diary" of each decision you make as you work on your site.  Record relevant decisions on your "Content Strategy" document/page.
     

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Due Thursday, Feb. 14:

•  Links for class:
  • Want to Work at the Ad World’s Most Coveted Agency?

Due Monday, Feb. 11:

• Refine your Content Strategy paper (see Feb. 7 below)
  • Be sure to identify (in pencil or using end notes) exactly where in your paper you have answered each of the seven "the why" questions and the three research tasks. See My Content Strategy for an example.
  • Be sure to give enough detail about your audience that you can "get inside their head", so that you know how to talk to them, so that you know what will resonate and what won't.  See https://www.crazyegg.com/blog/3-psychographic-gems/ .
     
•  Links for class:
  • Digital Images
    • Bitmap vs Vector Graphics
    • Pixel
      • The Million Dollar Homepage
      • Pixactly
    • Bit depth
    • Dithering
    • When to Use JPEG, GIF & PNG
       
    • Voice frequency on the phone
    • Online Tone Generator
    • Spectrum Analyzer
       
    • DIGITAL IMAGE INTERPOLATION
    • Geometric Transformation of Digital Images
    • Fireworks --> Edit --> Preferences --> Interpolation
    • image-rendering: pixelated
    • image-rendering on W3C
       
    • Bitmap Font
    • The ASCII Code
    • Image Spam
       
    • Responsive Web Design - Images

Due Thursday, Feb. 7:

• Begin Working on a paper to transform your answers to the "why" and "research" questions (in the paper you wrote for last class) into a narrative.  Something like My Content Strategy.

Due Monday, Feb. 4:

• Read Sections 1 & 2 in How to Make a Better Website: A 6-step Designer-developer's Guide by Jake Cooper.   Take notes in your notebook.  Bring any questions to class.
• Write a short paper (1-3 pages) to address:
  • The seven "the why" questions listed under 1. Define your goals
  • The three research tasks under 2. Do your research
    

Due Thursday, Jan. 31:

•  Links for class:
  • Zeno's Paradox of the Tortoise and Achilles
     
  • Jobs-to-Be-Done - Prof. Clayton Christensen (0:7:55)
  • My Content Strategy
  • What You Want To Say Vs. What People Need To Hear
  • Why Your Portfolio's Not Getting You The Job You Want
  • Improving Design With Critique
     
  • Analog Dish   Digital Dish
  • Analog Cell Phone
  • Analog TV
     
  • How Analog-to-Digital Converter (ADC) Works
  • Digital Images
    • Bitmap vs Vector Graphics
    • Bitmap Font
    • Pixel
      • The Million Dollar Homepage
      • Pixactly
    • Bit depth
    • Dithering
    • Image Spam
    • When to Use JPEG, GIF & PNG

Due Monday, Jan. 28:

• Read Sending a Message That You Don’t Care. 
• Watch:
  •  Phone Etiquette in Meetings  (6 min).
  • The Esquire Guy: Stop Using Your Phones During Meetings (2 Min.)
  • Why You Shouldn't Bring Your Phone To Meetings (4 Min.)
     
• Go through these slides on how to Select a topic for your Web site
• Select a topic for your Web site
   
• Watch A Quick Introduction to Binary.
   
•   Links for class:
  • Need To Know?
     
  • Medieval Fonts (5th to the 15th century)
  • Rembrandt (1606 - 1669)
    • The Night Watch (1642)
  • Ana Tzarev (1937 - ) 
    • Gallery (24 W 57th St Manhattan, NY )
    • ArtNet
    • Thistle
  • Shakespeare (1564 - 1616)
    • Henry V (play) (1599)
  • Sheet Music (2000 BC, 600 BC, 15th Century)
    • Pachelbel's (1653 - 1706) Canon in D piano and violin sheet music - Video Score
       
  • The Limitations Of Marketing To Persuade  
  • Historical yearly trends in the usage of content management systems for websites
     
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